Successful Cases

Event time: November 2-3, 2013

Conference venue: Wuzhen Grand Theater, and Longfeng Room and Diaohua Room of Waterside Resort

Contact information: 0573-88731088-4

Geographic location: Within West Gate Scenic Spot

Activity Introduction: On the evening of November 2, 2013, ELLE invited numerous internationally renowned fashion promoters, international superstars, and brand executives to gather in Wuzhen to celebrate ELLE China style's 25th birthday.

Activity execution: The entire activity was centered around the Wuzhen Grand Theater, including guest’s red carpets, 32 brand exhibitions showcased in the theater lobby, and an award ceremony held within the theater. After the award ceremony, nearly a thousand guests and celebrities took sightseeing buses and boats to enjoy the dreamy night scenery of Wuzhen West Gate.

Catering form: Dinner activities held in Longfeng Room and Diaohua Room of Waterside Resort, where Chinese food was eaten by the western food mode, that is, a serving of individual dishes system. The hotel management center in the scenic spot integrated the hotel's chefs, waiters and other resources, , and actively trained them, strictly controlled the quality of dishes and the pace of food delivery to make a perfect end to a large-scale western banquet with nearly 1000 people.

Activity feedback: The entire activity lasted for 2 days and 1 night, and the guests had a special liking for the water town style of the West Gate Scenic Spot in Wuzhen. They not only saw the beauty of West Gate Night, but ELLE fashion professionals got a better understanding of Wuzhen. Wuzhen Scenic Spot is not only a good place for leisure and vacation, but also the best destination for business meetings, anniversary celebrations, and other activities.